Tourism expert giving region fine-toothed comb treatment

Paul Herridge
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A very special 'tourist' has been in our midst for the past several days.
Roger Brooks, president of Destination Development International, which is based in Seattle, WA, in the United States, has been going through the area as what Heritage Run Tourism Association chairperson Irene Hurley described basically as "kind of a mystery shopper."

Roger Brooks

A very special 'tourist' has been in our midst for the past several days.
Roger Brooks, president of Destination Development International, which is based in Seattle, WA, in the United States, has been going through the area as what Heritage Run Tourism Association chairperson Irene Hurley described basically as "kind of a mystery shopper."
Mr. Brooks has worked in tourism and economic development for over 25 years and is one of the most recognized experts in the field. Tomorrow, he'll host an all-day session in Marystown where he will present an objective opinion of the area as a tourism destination.
He will address a host of topics - from first impressions, to signage, branding, beautification and everything in between.
It's being dubbed as 'A look at the Burin Peninsula through the eyes of our visitors'.
Mrs. Hurley, who indicated Mr. Brooks has conducted similar sessions in other regions of the province, one of which she was able to attend and came away from thoroughly impressed, acknowledged last week his presence is a excellent opportunity for the area to gauge what is being done right - and wrong.
"We're so looking forward to it."

For full story see this week's issue of The Southern Gazette.

Organizations: Heritage Run Tourism Association

Geographic location: Seattle, WA, United States, Marystown

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