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Royal Canadian Legion launches Poppy Campaign

Students and veterans attend the launch of the Poppy Campaign at the Confederation Building in St. John’s on Friday afternoon.
Students and veterans attend the launch of the Poppy Campaign at the Confederation Building in St. John’s on Friday afternoon.

The Royal Canadian Legion led the raising of the Poppy Flag of Remembrance Friday afternoon at the Confederation Building in St. John’s.

The raising of the flag marks the official launch of the 2017 Poppy Campaign, which runs from Oct. 27 to Nov. 11.

“The Poppy Campaign assures that veterans and their families get the help they’ve earned and deserve, and that they are treated with dignity,” said Comrade Berkley-Lawrence, president of the Royal Canadian Legion, Newfoundland and Labrador Command.

On Monday in Ottawa, Royal Canadian Legion president David Flannigan presented the symbolic first poppy to Gov. Gen. Julie Payette.

On Friday morning, Berkley-Lawrence presented the symbolic first poppy to the Lt.-Gov. Frank Fagan.

The Poppy Flag of Remembrance that was raised on Friday afternoon acts as a visual reminder for the government and the people of Newfoundland and Labrador to support the campaign’s objectives.

“The Legion spends approximately $14 million annually in support of veterans and their families,” said Berkley-Lawrence. “All donations received from the Poppy Campaign go straight towards this kind of support.”

All donations stay in the province where the funds are raised.

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