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N.L. has highest increase in restaurant spending during World Cup soccer games


It's already well known that there are a lot of hockey fans in Newfoundland and Labrador, but who would have thought Canada’s biggest soccer fans might be found in this province.

Some findings by Moneris Solutions indicate Newfoundland and Labrador had the highest week-over-week increase in restaurant spending during FIFA (Fédération Internationale de Football Association) World Cup games in June.

Provincially, Newfoundland (16.56 per cent), Manitoba (10.16 per cent) and Nova Scotia (9.26 per cent) had the highest week-over-week increases in spending in the country.

When cities were compared, North York, Ont. showed the highest week-over-week spending increase with a city average of 22.49 per cent, followed by Ottawa, Ont. with an increase of 16.19  per cent and Winnipeg, Man. with a 14.56 per cent increase.

The Uruguay versus England game on June 19 showed the highest increase in spending at 11 per cent, followed closely by the Brazil versus Croatia game on June 12 with a 7.2 per cent increase.

Restaurant sales in the two-hour period of the five games played from June 12 to 19, were compared with the same two-hour window on the same day of the week, from the beginning of June when there were no World Cup games.

Moneris plans to issue more spending data throughout the World Cup tournament.

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