McDonald’s said it will open a new chain, CosMc, focused on coffee and other beverages, seen as a challenge to Starbucks and Dunkin’ as the fast-food giant seeks to boost afternoon sales.
The company opened its first CosMc location in Illinois on Thursday, with plans to open additional restaurants in 2024.
Speaking at an investor presentation on Wednesday, McDonald’s CEO Chris Kempczynski attributed the restaurant to growing demand for the “afternoon beverage takeaway,” a $100 billion market where McDonald’s currently lacks a strong presence. . He added that the new chain will allow the company to create customized drinks that McDonald’s restaurants find difficult to create.
The idea for CosMc is “what would happen if a McDonald’s character from the 1980s who was part alien, part surfer, part robot opened a restaurant in 2023,” Kempczynski added.
What’s on CosMc’s Menu?
The chain will also include new customizable drinks and McDonald’s favorites like the Egg McMuffin, the CEO noted.
Some of the coffee drinks offered include a churro frappe, a S’mores cold brew and a spiced latte, the company said. CosMc’s will also sell non-coffee drinks including Tart Cherry Energy Burst, Blackberry Mint Green Tea and Popping Pear Slush.
Kempczynski said the chain will offer “sweet and savory treats.” These include a Spicy Queso Sandwich, Creamy Avocado Tomatillo Sandwich, Pretzel Bites and Caramel Fudge Brownies.
What kind of drink does it customize?
McDonald’s said CosMc will offer customizations including popping boba, flavored syrups and energy and vitamin C shots.
Where are CosMc locations?
The first location is in Bolingbrook, Illinois, a suburb of Chicago, and about 10 additional locations will open in Texas by 2024, Kempczynski told investors.
First CosMc, according to CBS News Chicago, is located on Weber Road in Bolingbrook. The opening drew crowds of customers, with long lines of cars waiting to place their orders at the drive-thru. One customer waited three hours to get a frap from CBS Chicago.
It’s not yet clear if CosMc’s will expand beyond its Illinois and Texas locations. The agency said it will study the results for at least a year before deciding whether to add more locations.
Is McDonald’s adding its own restaurants?
Yes, McDonald’s is planning to openThe company said on Wednesday that 2027 will be the “fastest growth period” in its 60-year history.
Same-store sales rose 8.1% in the third quarter, pushing the chain to accelerate the pace of its restaurant openings.
— with a report from The Associated Press.