The provincial government is promoting Weedless Wednesday today, Jan. 24, as part of National Non-Smoking Week.
People who smoke are encouraged to stop for the day as a means of beginning the process of quitting the habit.
National Non-Smoking Week began in 1988.
It aims to educate Canadians about the dangers of smoking, to prevent people from starting smoking, to help people quit, to promote the right of individuals to breathe air unpolluted by smoking, and to de-normalize tobacco products and tobacco use.
“Our primary goal is improving the health and well-being of the people of this province, protecting children and youth from the proven health risks of tobacco and similar products, and preventing young people from starting to smoke,” Children, Seniors and Social Development Minister Lisa Dempster said in a news release.
The provincial government has set a target to cut smoking rates by four per cent in Newfoundland and Labrador by 2025.
“Tobacco use is the leading cause of preventable and premature death in Newfoundland and Labrador, and we will continue to provide protection against this harmful substance and support people to quit smoking,” Dempster said.